Following the Q2 earnings release from Post Holdings, our pet food business took the spotlight in a recent news story by a Minneapolis-based news outlet.
Following the Q2 earnings release from Post Holdings, Post Consumer Brands was featured in the Minneapolis Star Tribune. The article focused primarily on the growth of our pet food division and highlighted how the acquisition of pet food brands including Nutrish, 9Lives, Nature’s Recipe, and others, has positioned us as a key player in the sector.
The article also covered additional information related to rising pet food prices, which have seen a 23% increase over the past three years. Our diverse brand portfolio allows us to cater to a wide range of consumer needs, from budget-friendly options to premium products.
This strategic diversity is a benefit to us in the current economic climate where pet owners are increasingly “trading down” to lower-cost alternatives. Despite these market dynamics, we saw pet food sales soar to $1.5 billion in the first year. We are ready to continue to adapt to market trends which is mirrored through our acquisition of Perfection Pet Foods, at the end of the 2023 calendar year.
Looking ahead, we are set to revitalize marketing efforts, as was reported by our own Michael Greenwell, Chief Growth Officer (Pet). “We have a lot to be excited about in the coming year from a marketing standpoint,” said Michael. “A lot of people love the 9Lives Morris the Cat (mascot) or the Kibbles ‘N Bits jingle, and we are excited to bring some of these iconic campaigns back.”
We remain committed to building on our legacy of feeding hungry families and providing quality nutrition for pets at various price points, to ensure that we uphold our purpose, to make lives better by making delicious food accessible for all.
