2024 has been a year of exciting innovation and change at Post Consumer Brands™! Our iconic breakfast cereals and snacks remain a staple for many households and families. Our pet foods continue to make your furry family members’ tails wag. Our dedicated employees continue to innovate to bring new and delicious products to life. Our corporate social responsibility practices and programs continue to evolve.
From our most popular cereals to our most-loved recipes and so much more, take a look at our 2024 highlights:
- Top-Selling Cereals
- New Limited-Edition Cereals
- Most-Loved Recipes
- Best-Selling Pet Food Products
- Brand Happenings and Collaborations
5 Top-Selling Cereals from Post
Drumroll … our most popular breakfast cereals of 2024 in the United States are:
1. Fruity PEBBLES cereal
The colorful and iconic Fruity PEBBLES™ cereal spends its second consecutive year as our #1 best-selling breakfast cereal! While cereal fans love to indulge in PEBBLES by the spoonful, they also use it as a not-so-secret ingredient for tasty treats like these marshmallow crispy treats and cheesecake bites!
2. Honey Bunches of Oats with Almonds cereal
The sweetly satisfying combo of crispy flakes, crunchy oat bunches and sliced almonds has landed Honey Bunches of Oats™ with Almonds cereal in our top-selling cereals list for years! This fan-favorite cereal might just convert you into a morning person at last.
3. Honey Bunches of Oats Honey Roasted cereal
Once a classic, always a classic. Honey Bunches of Oats™ Honey Roasted cereal started the long-lasting legacy of Honey Bunches of Oats—the perfect combination of crispy flakes and oat bunches with a touch of honey that cereal fans have always loved.
4. Cocoa PEBBLES cereal
One of our most nostalgic products, Cocoa PEBBLES™ cereal continues to make mornings rock as a top-selling breakfast cereal this year. Gluten-free, rich and chocolatey flavor … what’s not to love about this nostalgic flavor that reminds us that we’re all kids at heart?
5. Malt-O-Meal Fruity Dyno-Bites cereal
Not only are Malt-O-Meal™ Fruity Dyno-Bites™’s sweet little crispy rice puffs full of fIavor, they’re also a delicious way to get the most bang for your buck—sold in large bags at a price you love! And the best part … Malt-O-Meal bagged cereals are available in 30+ flavors. Something for everyone in your family to enjoy!
5 New and Limited Time Only Cereal Releases
With the return of fan-favorite cereal flavors to innovative and exciting limited time only offerings, check out the biggest new cereal releases in our bowl!
1. Berry PEBBLES Cereal
At last, sweet and fruity Berry PEBBLES™ cereal makes a comeback! Introduced as a limited time only release in 2023, we were so excited to bring back this one-of-a-kind cereal in 2024!
2. Spring and Summer Fruity PEBBLES Cereal
To make mornings and snack time even more colorful, we introduced limited-edition Spring Fruity PEBBLES™ and Summer Fruity PEBBLES™ cereals in unique colors to represent the season!
3. Fruity PEBBLES Waffle Cereal
Can’t choose between waffles and PEBBLES™ cereal as a part of your breakfast or mid-day snack? Why not enjoy both! These crunchy, waffle-shaped cereal pieces are irresistibly sweet and taste like homemade waffles and syrup.
4. Honey Bunches of Oats Frosted Cereal
Delicious Bunches of Oats™ just got even better. Honey Bunches of Oats Frosted cereal once again made its way into our seasonal cereal repertoire. Honey Bunches of Oats fans can’t get enough of the extra sweetness of the frosted corn flakes!
5. Fruity PEBBLES WinterFest Cereal
You can’t go wrong with a festive treat. The familiar flavor of Fruity PEBBLES™ cereal you know and love is available for a limited time in red and green! Whether you’re enjoying by the spoonful or handful or plan to take a classic PEBBLES crispy treat recipe and take it up a notch for your holiday festivities.
Top 5 Recipes Made with Post Cereals
Cereal is not only a delicious and convenient part of your breakfast or snack, but also an incredibly versatile ingredient for many popular recipes! Our five most popular cereal recipes in 2024 include:
1. Bran Flakes Muffins
This classic muffin recipe made with crispy Bran Flakes cereal makes our top five every year—a quick and easy treat for breakfast, snack time or dessert.
2. Great Grains Homemade Granola Bars
You can’t go wrong with homemade granola bars—especially when it’s made with crunchy and delicious Great Grains™ Raisins, Dates & Pecans™ cereal!
3. Grape-Nuts Low-Fat Muffins
Another tasty muffin recipe packed with flavor, this recipe is made with the incredibly versatile Grape-Nuts™ cereal.
4. Grape-Nuts Cookies
Indulge in the nutty and sweet taste of a traditional oatmeal cookie with extra crunch from Grape-Nuts™ cereal.
5. PEBBLES™ Marshmallow Crispy Treats
Add a sweet and fruity twist to a classic rice crispy treat recipe with colorful and fruity blasted Marshmallow Fruity PEBBLES™ cereal.
5 Best-Selling Pet Foods
Back in 2023, we expanded our mission to make delicious food accessible for all––including our beloved pets––by introducing Post™ pet food brands. Our top-selling pet food products in 2024 include:
1. Kibbles ‘n Bits Original Savory Beef & Chicken Flavors Dry Dog Food
Our top-selling pet food, Kibbles ‘n Bits™ Original Savory Beef & Chicken Flavors dry dog food, is an antioxidant-rich adult dog food that offers complete and balanced nutrition for your furry family member with delicious meaty flavors they love!
2. Nutrish Real Beef, Pea & Brown Rice Recipe Dry Dog Food
Coming in a close second is a Nutrish™ Whole Health Blend recipe—Real Beef, Pea & Brown Rice dry dog food. This recipe includes omega-3 fatty acids (supports an active mind), proteins and whole grains (supports balanced energy), and Vitamin C and other antioxidants (provides immune support). Plus, real beef is the #1 ingredient!
3. Kibbles ‘n Bits Bistro Oven Roasted Beef, Spring Vegetable & Apple Flavors Dry Dog Food
Bursting with bistro-style flavors dogs love and offering dogs complete and balanced nutrition in every bite, there’s a reason dog parents keep coming back for more Kibbles ‘n Bits™ Bistro Oven dry food!
4. Nutrish Real Chicken & Veggies Recipe Dry Dog Food
Also a part of the Nutrish™ Whole Health Blend family, Real Chicken & Veggies dry dog food is another pet food popular with pet parents. Just like the beef variety, this recipe supports an active mind and balanced energy and provides immune support. Real chicken is the #1 ingredient!
5. Gravy Train Beefy Classic Dry Dog Food
This delicious beef flavored dog food can be served dry or mixed with water to transform into a rich and savory gravy your dog will love. It’s also made with high-quality protein to support strong muscles, and essential vitamins and minerals.
Brand Collaborations and Happenings
We’ve had a lot of exciting happenings outside the bowl in 2024! Check out the highlights:
1. Post Consumer Brands Named a Top Employer
We are honored that Post Consumer Brands™ was named a top employer in 2024 by the Star Tribune! This is truly a testament to the evolution of our business and our incredible team members who foster an environment for personal and professional growth.
2. Celebrated Our 3rd Annual Ingredients for Good Companywide Volunteer Month
Since kicking off Post Consumer Brands™ official companywide volunteer month in 2021, we celebrated the third annual Ingredients for Good initiative this past April. Employees joined forces across all our locations to give back to their communities, reflecting our commitment to making delicious food accessible for all––starting with our local communities.
3. Peter Pan and Crayola Join Forces to Super Power Creativity
We geared up for one of our most colorful partnerships yet this past year! Peter Pan™ Peanut Butter and Crayola® teamed up to inspire kids across the United States to unlock their creative powers with craft activities and a Make More Happen Sweepstakes. One lucky sweepstakes entrant had the chance to win a Peter Pan Peanut Butter x Crayola prize pack, tickets to The Crayola Experience, and a nomination for a school of their choice to receive $10,000 to be used toward a classroom makeover. The winner will be revealed on the Peter Pan website soon!
4. Served as the New Title Partner of the Medtronic Twin Cities Marathon Family Activity Area
We were thrilled to be a part of such a special event in the Twin Cities! Post Consumer Brands™ partnered with Twin Cities in Motion to serve as the title partner for the Medtronic Twin Cities Marathon family activity area on October 5th. We provided an exciting activation experience for attendees – including games, photo opportunities, product samples and more!
From limited-edition releases to enjoying our products by the spoonful or handful and impactful initiatives, we’ve kept very busy in 2024! We can’t wait for what’s in store in 2025––from making another splash in the food industry with innovative products to creative campaigns and community initiatives. Cheers!
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