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Press ReleaseApril 2, 2025

KRISPY KREME® and Fruity PEBBLES™ Rock All-New Milk Glaze Doughnuts for Four Days Only

KRISPY KREME'S new flavor of iconic Original Glazed® Doughnut inspired by Fruity PEBBLES is available April 3-5, 2025 at Krispy Kreme shops.

New flavor of iconic Original Glazed® Doughnut inspired by last sip of Fruity PEBBLES cereal bowl sweetness is available April 3-5 at Krispy Kreme shops

CHARLOTTE, N.C. (April 2, 2025) – Krispy Kreme® and Fruity PEBBLES™ are teaming up to rock tastebuds with Krispy Kreme x Fruity PEBBLES Milk Glaze Doughnuts, available for a limited time this Thursday through Sunday, April 3-6.

KRISPY KREME Fruity PEBBLES Milk Glaze Doughnuts

Krispy Kreme x Fruity PEBBLES Milk Glaze Doughnuts cover the iconic Original Glazed® Doughnut in Fruity PEBBLES cereal milk to capture the sweet, fruity-licious taste of post-cereal goodness.

“You might say that we’ve reached a new glaze innovation ‘bedrock’ with Krispy Kreme x Fruity PEBBLES Milk Glaze Doughnuts,” said Dave Skena, Krispy Kreme Chief Growth Officer. “Every bite of this new, melt-in-your-mouth twist on our Original Glaze will have you thinking you just put down the cereal spoon. So, don’t miss out, these doughnuts are here for only four days.”

“This collaboration perfectly combines the iconic signatures of both brands,” said Leah Broeders, head of Licensing for Fruity PEBBLES. “We’ve brought the unmistakable, beloved Fruity PEBBLES flavor to Krispy Kreme’s famed Original Glaze doughnut, creating a truly one-of-a-kind treat. It’s a Yabba-Dabba-Doo-licious mashup that delivers the playful spirit of PEBBLES and the melt-in-your-mouth magic of Krispy Kreme in every bite. But just like Fruity PEBBLES in your cereal bowl, it won’t last long!”

Krispy Kreme x Fruity PEBBLES Milk Glaze Doughnuts are available in-shop and for pickup or delivery via Krispy Kreme’s app and website, individually and by the dozen. Throughout the doughnuts availability, guests can get a dozen for just $5 with the purchase any dozen at regular price while supplies last, limit two per guest in-shop and one per online order using promo code PEBBLES.

To learn more about Krispy Kreme x Fruity PEBBLES Milk Glaze Doughnuts, visit https://www.krispykreme.com/locate/location-search. And share how Krispy Kreme x Fruity PEBBLES Cereal Milk Glaze Doughnuts rock by using #KrispyKreme #FruityPEBBLES and tagging @krispykreme and @pebblescereal on social media.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business with more than 17,500 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.  

About Warner Bros. Discovery Global Consumer Products:    

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.